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Worth Avenue with Lilly Pulitzer printed overlay
Description of the beginnings of Palm Beach with images of Palm Beach overlayed with Lilly prints

A Spanish ship wrecked off the coast of Southeast Florida in 1878. Palm Beach may never have existed as we know it today without that shipwreck... full of coconuts, cigars and wine. Fast forward a few decades and enter Henry Flagler, Standard Oil tycoon and a man with a vision. He saw Florida's southeast coast as a winter escape for his friends.

Image of The Breakers Hotel with description of Henry Flagler's story

Naturally he decided the next move would be to fund to build the Florida East Coast Railway line. We mentioned he was a genius, right? Think of the railway as the private jets of today - families had private cars or entire trains for their trips to Palm Beach. It was a recipe for success. He just needed a few luxury hotels - and Henry Flagler knew luxury. While there are many incredible hotels in Palm Beach, none resonates as much as The Breakers. It's timeless elegance and luxury at its finest. If we could live somewhere forever, it would be The Breakers.

Description of the architecture of Palm Beach envisioned by Addison Mizner with image of woman in Lilly Pulitzer dress holding a dog

If Henry Flagler was the brains behind the operation, Addison Mizner was the beauty. He was the architect who set the direction for the island, Mediterranean Revival style - terracotta roofs, stucco facades and dark wood interiors. The courtyards and sweeping staircases give it the grand appeal that such Palm Beach families are accustomed to, while the overall relaxed atmosphere made the town feel relaxed and at ease.

Bird's eye image of Palm Beach with quote about Lilly's playground
Painted text about the Palm Beach resort lifestyle

The resort lifestyle is engrained in

... past, present and future.

Image of Palm Beach pool with link to Lilly Pulitzer instagram

From painting inspiration trips to hosting the annual American Red Cross Beach Bash, Lilly Pulitzer is a Palm Beach staple - and we love it.

What to wear in the morning

Keep it simple (and printed) in the mornings. Walk to your favorite coffee shop in a knit top and palazzo pants. Or maybe slip on your favorite cotton dress. If you must wear shoes, wear flat sandals. Don't fuss with jewelry or makeup - add a touch of sunscreen and big sunnies for your morning walk.

Wear Lilly Pulitzer bikinis and tunics while at the beach or by the pool

Turn up the heat. Your favorite printed bikini looks best peeking out of a beach tunic. Embellished or not, with sleeves or without, tunics take your beach ensemble (yes, in PB it's a look, not just a bikini), from basic to brilliant in no time at all. And by the way, leave the shoes inside, no need on the soft sand.

Wear a Lilly Pulitzer dress and wedges when going out at night

When the sun goes down and the band starts playing, all you need is a (printed) dress, gold wedges and some baubles to get the party going. It's effortless and fun - just like you. The resort lifestyle means parties start by the piano and end by the pool. So be ready for anything - this is Palm Beach after all.