Performance golf styles—but make it LILLY. We promised that our 60th anniversary year would deliver big product innovations to complete your vacation wardrobe in a big way. And we didn’t fore-get that promise. Today, GOLF. IS. HERE.

Introducing the second, and most updated, Honda Classic Toile print. It’s right on course with our fashion sponsorship and pop-up lounge at the PGA Honda Classic tournament this year. Keep reading to learn all about the Honda Classic Tournament, our updated Honda Classic print, and how to accessorize in a chic way while you’re there.

Clear off your coffee table, we have big news. Introducing the limited edition Lilly Pulitzer coffee table book published by Assouline. It’s a commemoration of our 60th Anniversary and we’re celebrating with the ultimate collaboration and collector item. Today we’re spilling all the details on what it entails (just call us an open book…).

Everyone knows the only thing better than the party is the AFTER party. That’s right, our After Party Sale is officially on and we want you to be as prepared as possible. What makes the After Party Sale SO special? It’s simple…we (almost) NEVER go on sale…making this an exclusive opportunity. Exciting, huh? Let’s get down to it.

Today is Giving Tuesday, a global day of philanthropy, and we are honored and excited to be participating. To celebrate, we are partnering with Girls on the Run and launching the Colie Top, a graphic tee with the inspirational quote, “be the sunshine.”

Celebrate Small Business Saturday this weekend and score these gifts with purchase, including an exclusive Juice Slice charm necklace at your local participating Lilly Pulitzer store. You’ll find a list of the participating stores in this post.

Things are about to get WILD. We are extra thankful for all of you, so we are giving out presents all holiday weekend long to show just how much we <3 you. The best part? They come wrapped with a pink bow so you can easily gift them to others and spread the Lilly love.

Last weekend we returned to our home town of Palm Beach, and to the place where it all began, Worth Avenue, and celebrated 60 years of Lilly’s Palm Beach, print, and the people who bring it to life… YOU. Read all about our flagship store, 60th anniversary celebration, and fashion presentation…

We are kicking off our 60th Anniversary this weekend and in true Lilly-way, we are making our own rules and giving YOU presents to celebrate. How’s that for a party?!

Last February, we brought back SWIM in a big way and made quite a splash. So much so, that we continued launching more swim styles through summer and are now bringing swim BACK another time around for the resort season.