Holiday gifting season is officially ON. We are making our gifting list and checking it off, one Lilly style at a time. Our ultimate 2018 Lilly Gift Guide is here and it covers a wide variety of the most innovative, colorful, and sunniest gifts around.

Last weekend we returned to our home town of Palm Beach, and to the place where it all began, Worth Avenue, and celebrated 60 years of Lilly’s Palm Beach, print, and the people who bring it to life… YOU. Read all about our flagship store, 60th anniversary celebration, and fashion presentation…

In honor of our 60th anniversary as a brand born and rooted in Palm Beach, we are debuting the ultimate Lilly’s Resort Town Guide for the original, and most iconic, resort destination, Palm Beach.

Last February, we brought back SWIM in a big way and made quite a splash. So much so, that we continued launching more swim styles through summer and are now bringing swim BACK another time around for the resort season.

As we launch our resort season and our 60th year as a brand, we wanted to reflect on why our resort history, our Lilly, and our prints are more important to us and iconic than ever… 60 years later.

We enlisted the help of one of our good friends, Abby, of Belle of the Ball, to share how she keeps the fun and sunshine alive while she starts off the college year. Read our interview with her below to see how she organizes and uses her agenda to make more time for FUN.

Can you think of anything more special than an evening picnic on the beach? Here are five tips for the perfect romantic beach picnic from expert hostess, Lauren Cermak, of the blog Going for Grace.

Last week we shared our guide on picking out the best styles to wear for all of your summer celebrations. Next up? A signature drink that is amazing at first sip and chic enough to carry as the accessory to your Shift Dress.

Lilly’s Resort Town Guide series continues and this time we’re talking about all things Nantucket. We explored this charming resort town and couldn’t help but visit mid-June and turn it into an all-out girls trip… by bringing along a few of our besties.

Lilly Pulitzer’s iconic prints and designs plus goop’s G. Label’s bestselling styles equals this summer’s IT collaboration. The five styles have a vintage, immortalized flair paired with goop’s modern tried-and-true silhouettes. It’s the most summer-ready and chic collaboration just about ever.