As we launch our resort season and our 60th year as a brand, we wanted to reflect on why our resort history, our Lilly, and our prints are more important to us and iconic than ever… 60 years later.

It’s the first day of Breast Cancer Awareness month and we are recognizing and raising awareness with a pawsitive cattitude… We are tickled pink to announce our newest Print with Purpose in support of an organization close to our hearts, Bright Pink.

We enlisted the help of one of our good friends, Abby, of Belle of the Ball, to share how she keeps the fun and sunshine alive while she starts off the college year. Read our interview with her below to see how she organizes and uses her agenda to make more time for FUN.

Can you think of anything more special than an evening picnic on the beach? Here are five tips for the perfect romantic beach picnic from expert hostess, Lauren Cermak, of the blog Going for Grace.

Last week we shared our guide on picking out the best styles to wear for all of your summer celebrations. Next up? A signature drink that is amazing at first sip and chic enough to carry as the accessory to your Shift Dress.

Lilly’s Resort Town Guide series continues and this time we’re talking about all things Nantucket. We explored this charming resort town and couldn’t help but visit mid-June and turn it into an all-out girls trip… by bringing along a few of our besties.

Lilly Pulitzer’s iconic prints and designs plus goop’s G. Label’s bestselling styles equals this summer’s IT collaboration. The five styles have a vintage, immortalized flair paired with goop’s modern tried-and-true silhouettes. It’s the most summer-ready and chic collaboration just about ever.

Are you as excited as we are? Today is the OFFICIAL first day of summer, also known as “National Wear Your Lilly Day.” This summer, we are celebrating our favorite time of year by focusing on what makes us sunny and happy.

We’re about to make your day S’WELL. We couldn’t keep them away for long, and the S’well x Lilly Pulitzer bottles are BACK.

Today we’re introducing our Lilly’s Resort Town Guide, our spill-the-juice must-read guide to the most iconic resort towns and destinations, and we’re kicking off the series with none other than Bermuda.