Back in the Game with Tennis Styles

a perfect match

Summer is about to be in full swing… it’s almost Memorial Day Weekend and we are launching our first Lilly Tennis Capsule with a new tennis print and pattern: A Perfect Match. Tennis is back after more than a decade, and it’s stronger than ever.

This fresh, Palm Beach-inspired toile print and a special white tennis jacquard are featured in fun and feminine Luxletic styles to wear during your on-the-court or courtside workout. Want the inside scope on why we brought back tennis and what makes it queen of the court this time around? We went to the source, our head of Design, Mira, who shared all of the special details of the styles and print.

WHAT INSPIRED YOU TO BRING LILLY PULITZER TENNIS BACK AFTER A DECADE OF NOT HAVING IT IN THE LINE?

MIRA: “Lilly Pulitzer is a lifestyle brand catering to all resort activities. Our goal is to pack her suitcase and get her ready for a fabulous vacation. Feminine tennis gear is the perfect compliment to Lilly’s resort chic style, and a natural extension to the hugely successful Luxletic line that we launched 3 years ago.”

WHAT IS UNIQUE ABOUT THE SURFACE DESIGN AND PRINTS OF THESE TENNIS STYLES?

MIRA: “Wearing something fun and colorful on the court is all about exuding confidence – and confidence leads to winning. We designed two exclusively Lilly fabrics – all white “Perfect Match” is a knit jacquard featuring tennis rackets, balls, resort content such as shells etc. and of course, a Lilly signature. The printed version is a colorful toile, a Lilly conversational print in performance fabric/UPF50 with Palm Beach tennis content, sunny grass courts and swaying palm trees. All pieces are designed to mix and match and of course we did not forget the matching tennis totes and visors.”

How did you come to love tennis personally, and how do you feel wearing Lilly tennis styles while playing?

MIRA: “Tennis is such a great social sport, it is a sport of a lifetime and no matter where you are, chances are, there is a tennis court nearby. I travel a lot and can find spectacular tennis resorts around the world. I found it hard to find pretty and feminine tennis apparel in the market – and saw the opportunity for Lilly’s tennis line. Now Lilly girls can look as great on the court as they do off the court!”

Go ahead—try them on and hit the courts for some friendly competition with your girlfriends or the whole family.

GAME ON.