Aloha Maui!
4,768 miles away from our home island of Palm Beach is another stunning island that we can now call home too… Maui. Hawaii is a tropical oasis that that couldn’t be a more perfect spot for its first own Lilly store. So, we opened a Hawaii-inspired store in Whalers Village, which is conveniently located directly on the beach in Lahaina, Maui. Right before opening, we had a traditional Hawaiian blessing ceremony of the store, and only good luck has followed since.
Complete with a living orchid wall on the store front, walls made out of coral stone, and fitting rooms filled with hand-painted surfboards, tiki-huts, whales, and a custom Maui toile, we have welcomed the Hawaii culture with an aloha spirit.
Store Spotlight Series
We are introducing a new “Store Spotlight” series to highlight the store and share a peek at the inside in case you haven’t visited… yet. We’re also getting a behind-the-scenes look at the experience from the store’s manager, Rachael, who relocated to Maui to live out the Hawaiian Lilly dream job. Read below for her inside scoop.

Inside Scoop from the Store Manager
Where did you live before and what was it like relocating to Maui?
“Well I’m originally a Kentucky girl, but before Maui I lived in St. Louis Missouri and I was the Store Manager for Plaza Frontenac. Moving to Maui was a whirlwind! I arrived with three suitcases (all were filled with Lilly of course!) and nothing else! I purchased a new vehicle as soon as I got off the plane and started to settle into my new home in a cute town called Kihei.”
What have you loved most about Hawaii so far? What has your favorite Hawaiian tradition been?
“I would have to say the best part of living in Hawaii is the ‘Aloha Spirit’. You can say hello to strangers and pick up conversations while waiting in line at the grocery store! Maui is all about community and caring for the people and the environment that surround you!”
What’s your favorite thing to do on the island?
“Eating! I am such a foodie! My favorite places to go would have to be Fleetwood’s on Front Street, picking up cookies from the Maui Cookie Lady, or grabbing a cup of Joe from the Maui Coffee Roasters. I of course love to go the beach as well, when I am home I walk to Sugar Beach, and when I am at work I go to Kaanapali beach to hang out on my lunch break.”
What’s unique to the store that gives it a Hawaiian twist?
“We have our own Maui Toile! It is a beautiful custom print that has iconic images that represent the Maui community. We have this as a canvas print as well as a custom rug in our fitting room.”

The Whalers Village Lilly Pulitzer store manager, Rachael, on the grand opening day
Lilly Loves Maui
Lots of Lilly love to the Maui team for taking on this new island adventure. If you are a local, a vacationer, or traveler, stop in and say aloha! You can find the store address here. Mahalo!