Last weekend we returned to our home town of Palm Beach, and to the place where it all began, Worth Avenue, and celebrated 60 years of Lilly’s Palm Beach, print, and the people who bring it to life… YOU. Read all about our flagship store, 60th anniversary celebration, and fashion presentation…

We are kicking off our 60th Anniversary this weekend and in true Lilly-way, we are making our own rules and giving YOU presents to celebrate. How’s that for a party?!

In honor of our 60th anniversary as a brand born and rooted in Palm Beach, we are debuting the ultimate Lilly’s Resort Town Guide for the original, and most iconic, resort destination, Palm Beach.

Last February, we brought back SWIM in a big way and made quite a splash. So much so, that we continued launching more swim styles through summer and are now bringing swim BACK another time around for the resort season.

Our Resort season launched last week, and with that the pearl, our favorite ocean jewel, is trending. So many of our favorite styles are adorned with the pretty details of faux pearls, giving them an extra touch of mermaid-inspired magic…

We are gearing up for our 60th anniversary celebration and the theme is “For the Love of Lilly.” We love how much you love Lilly, so we are hosting an Instagram contest with the ultimate Lilly’s Palm Beach prize…

As we launch our resort season and our 60th year as a brand, we wanted to reflect on why our resort history, our Lilly, and our prints are more important to us and iconic than ever… 60 years later.

It’s the first day of Breast Cancer Awareness month and we are recognizing and raising awareness with a pawsitive cattitude… We are tickled pink to announce our newest Print with Purpose in support of an organization close to our hearts, Bright Pink.

Around this time last year we broke the rules and did something a little onyxpected… and introduced a custom shade of the color black, called “onyx.” Now it’s BACK in our favorite iconic and trendy resort styles.

Take a virtual trip through Lilly Pulitzer’s very first Hawaii store and get an inside scoop from the store manager about what it’s like living and working in a tropical paradise.