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Designed with You in Mind: Introducing our New Website!

April 29, 2020
Designed with You in Mind: Introducing our New Website!

To our Lilly community, our mission has always been to inspire confidence and optimism through our authentic Palm Beach style–we believe we can make the world a happier place, one print at a time. We know our products bring you sunshine, and to make it even easier (and FUN) to shop the styles you love, we are excited to announce that we have redesigned our website!  

We have been working on this for nearly a year and every decision was made with you in mind. During this time, we conducted surveys, hosted in-person interviews (yes, we even came to some of your houses!) and performed intensive testing – and we are now ready to bring it all to you. 

What’s new, you ask? Let’s walk through some of our favorite new features! 

new navigation

We redesigned our navigation to make it even easier to shop the styles you love. Looking for a certain dress length? Hoping to find an easy way to shop our tween styles? Want to browse by gifting category? Everything you are looking for is now just one click away. 

new filters

Whether you are looking for something specific or are shopping on a time crunch, our new filters were made with your shopping preferences in mind. Use our filters to shop by product category, print, price, size, or features. 

enhanced print pages

Lilly Pulitzer hand-painted prints are more than meets the eye…they are the result of true inspiration taking over our Print Artists when they are on an adventure. They feature our unique one-of-a-kind Lilly Custom Colors designed to make you stand out in a crowd. Our prints tell a story and now, so do our enhanced print pages. On these pages, you will be able to see the inspiration story behind your favorite prints and easily shop your favorite style. Take a look now.

New Product Detail Page

Our new product detail pages have been completely redesigned to help you make the most of your shopping experience. You can now easily view the product and its details side-by-side. We are also thrilled to introduce a new part of our product detail pages, called “Ways to Wear.” On every detail page, this section will provide additional products that are custom-selected to go with that style – making it easier than ever to complete the look. Once you found the look you love, our “add-to–cart” section has been refreshed to make it even faster to pick your desired print and size. Browse our new product detail pages now.

product photography

To make sure you get the best view of our fabrication, we have added fabric swatches in our product photography, giving you a close-up view of each style. We have also introduced detail views to certain styles that have extra special touches. 

Our goal for providing you the best (and brightest!) shopping experience is never over and we would love to hear your feedback! Once you have had the chance to explore the new website, please take a moment to fill out this short survey & we’re selecting 5 random entrants to win a $100 Lilly gift card

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Lilly Pulitzer

It all started with a juice stand…
When 21-year old Lilly eloped with Peter Pulitzer, they escaped the hustle and bustle of New York City for the sun and sand of Palm Beach

In the shadow of Peter's citrus groves, Lilly opened a juice stand. To disguise the juice stains on her clothing, she had a sleeveless dress made from colorfully-printed cotton.

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