National Wear Your Lilly Day is TOMORROW and we can’t stop celebrating. So far, we have announced that we are giving you gifts with purchase Friday-Sunday, and we have revealed that we are bringing back some of our FAVORITE throwback prints in a new patchwork print …can it get any better??
Yes, it can
We could not be more excited to announce our newest collaboration with JB Boards to bring you a limited-edition Lilly Pulitzer x JB Boards paddleboard. Based out of Hilton Head, SC, owner Jason Bishop says the goal of JB Boards is simple: Get more people on the water.
The Lilly Pulitzer x JB Board paddleboard is in the, “Sink or Swim” print and is built for ease of use in and out of the water (this 10’ feather-light board has an overall weight of only 25 pounds!). Each paddleboard comes with a custom color Lilly Pulitzer paddle that is adjustable to accommodate any size paddler! The Lilly x JBB paddleboard is perfect for the beach, lake or river and is sure to give you a unique experience.
When it came time to photograph this beautiful collaborative paddleboard, it only made sense to stay in Hilton Head. Jason (Owner of JB Boards – @jbboards) and his Lilly-loving family gave us the official seaside tour of Hilton Head Island. He explained that while Hilton Head is not known for its waves, it has the most beautiful intercoastal waterways on the planet…making flat water paddling and exploring a MUST in this area. We shot with influencer Susan Norfleet, who has a passion for paddle boarding and being on the water (her Instagram handle is perfectly named @sus_sea). She began paddle boarding when she was a kid when her dad rented a paddleboard for her and her sister to share one fun summer! Similar to Jason, Susan believes one of the best parts of paddle boarding is connecting with nature and the surrounding water. When asked about what she thought of the Lilly Pulitzer x JB Board paddleboard, Susan said, “I’ve never seen a paddleboard that looked as beautiful as this one, and it rode like a dream! The perfect choice for a beginner to intermediate paddleboarder!”
The Lilly Pulitzer x JB Boards paddleboard will be available on National Wear Your Lilly Day (June 21st) at 10am ET on lillypulitzer.com. It will also be available at select signature and premier specialty stores as well as our King of Prussia and Watch Hill store locations.
Happy (almost) National Wear Your Lilly Day…. Now #GETOUTTHERE