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Print Focus: Mermaid in the Shade

July 11, 2019
Print Focus: Mermaid in the Shade

Do you believe in mermaids? Because we do! In case you missed it, we launched our new season over the weekend, and it’s PACKED with amazing new custom colors and prints. With that said, there is one print we just CAN’T get enough of, “Mermaid in the Shade!”

Laydown

For our newest print of the season, dive deep down into a tropical mermaid’s cove. You’ll see mermaids hidden amongst the softest shades of luminous lilac plants, coral and water.

Our print artists often find their inspiration in tropical water, and this print is no exception. “Mermaid in the Shade” is a fun and colorful combination of what our artists saw during a snorkeling trip and mythological stories they were told about mermaids during their travels.

Inspo Trip 1
Inspo Trip 2

What else makes this print so special? It features our Lilly custom color, Lilac Freesia. We know what you may be thinking: What IS a Lilly custom color? Well, they are dreamy colorful hues you won’t find anywhere else in the world and are created by our in-house colorists.

We love this print so much, we put it on everything: dresses, tops, swim, accessories and more. Shop your favorite styles now.

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Lilly Pulitzer

It all started with a juice stand…
When 21-year old Lilly eloped with Peter Pulitzer, they escaped the hustle and bustle of New York City for the sun and sand of Palm Beach

In the shadow of Peter's citrus groves, Lilly opened a juice stand. To disguise the juice stains on her clothing, she had a sleeveless dress made from colorfully-printed cotton.

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