We are gearing up for our 60th anniversary celebration and the theme is “For the Love of Lilly.” We love how much you love Lilly, so we are hosting an Instagram contest with the ultimate Lilly’s Palm Beach prize…

We enlisted the help of one of our good friends, Abby, of Belle of the Ball, to share how she keeps the fun and sunshine alive while she starts off the college year. Read our interview with her below to see how she organizes and uses her agenda to make more time for FUN.

Can you think of anything more special than an evening picnic on the beach? Here are five tips for the perfect romantic beach picnic from expert hostess, Lauren Cermak, of the blog Going for Grace.

Meet our new summer social influencers based out LA and be sure to show them some love on Instagram.

Supermodel Hilary Rhoda knows a thing or two about working out on the go. This Lilly lover is a global jetsetter who travels constantly yet always finds a way to get her sweat on. Since we’re always seeking new ways to maximize our beach and workout time, we enlisted Hilary to help us achieve a beach-based exercise in our Lilly activewear line that fuses performance and resort style.

You know that feeling when you walk outside and the sun hits your cheeks for the first time all season? It’s in that moment you know summer has arrived, and suddenly anything seems possible.

FINALLY. Swim is IN. And to celebrate, we took some of our favorite lifestyle influencers on a trip to our hometown, Palm Beach, Florida. Amber Fillerup-Clark of Barefoot Blonde, Rachel Parcell of Pink Peonies and Julia Engel of Gal Meets Glam joined the Lilly team for an unforgettable few days of Palm Beach play.