As we launch our resort season and our 60th year as a brand, we wanted to reflect on why our resort history, our Lilly, and our prints are more important to us and iconic than ever… 60 years later.

It’s the first day of Breast Cancer Awareness month and we are recognizing and raising awareness with a pawsitive cattitude… We are tickled pink to announce our newest Print with Purpose in support of an organization close to our hearts, Bright Pink.

Around this time last year we broke the rules and did something a little onyxpected… and introduced a custom shade of the color black, called “onyx.” Now it’s BACK in our favorite iconic and trendy resort styles.

Trending now is a top that you will reach for again and again. It’s lightweight, packable, and machine washable—meet the Lailah Cami. We’re sharing all of its special features and all of the ways to wear it out and about.

FINALLY. Swim is IN. And to celebrate, we took some of our favorite lifestyle influencers on a trip to our hometown, Palm Beach, Florida. Amber Fillerup-Clark of Barefoot Blonde, Rachel Parcell of Pink Peonies and Julia Engel of Gal Meets Glam joined the Lilly team for an unforgettable few days of Palm Beach play.

Finally. Lilly Pulitzer swimwear is here. We have combined the best and brightest prints with meticulous design and construction and created a collection to delight our Lilly girls. With a variety of styles, coverage levels and prints, this collection will help you pack in print for your next vacation. Your suitcase is finally complete with Lilly Pulitzer swim!

When it comes to color, we almost never remain neutral. We get it, neutral outfits are easy and versatile, but you know what else makes neutrals sooo perfect? They are a great base for a little pop of color. If you are new to the idea of adding color to your neutral wardrobe, you came to the RIGHT place. We have everything you need to know about pairing your neutral colored clothing with a pop of color.

No white after Labor Day? Says WHO? No matter the occasion, you can wear white ANYWHERE. Here are 7 of our favorite times to rock an all-white outfit.

The resort 365 life has a rhythm. In the early part of the day, the sun rises and you throw on something easy. Grab a coffee and take a walk – Luxletic, Lilly’s very own line of women’s activewear, is the perfect answer to the morning.

There are so many reasons to celebrate this season and let’s face it, we always have a busy social schedule. From graduation dresses to bridal dresses to a wedding guest dress, it’s so important to feel stunning for all of […]