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Tag: sun protection

Your UPF50+ Clothing Questions, Answered Your UPF50+ Clothing Questions, Answered
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Your UPF50+ Clothing Questions, Answered

Sunburns are a bummer, so our summer must-have is sun protection clothing. Summertime is all about soaking up sunshine and spending the days outdoors, so we defend ourselves against the harsh rays with UPF 50+ clothing. Sun protected AND stylish? We’ve got you covered. Here’s the scoop on staying safe this summer.

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July 25, 2017
UPF 50 Vacation Styles UPF 50 Vacation Styles
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UPF 50 Vacation Styles

UPF stands for Ultraviolet Protection Factor, a measurement used to indicate the level of UV protection within sun protective fabrics. UPF 50+ is the highest rating that can be assigned to UV protection clothing – perfect for our fellow chic sun seekers. We design sun protective clothing that is pre-treated with UV-inhibiting ingredients. This way, you have one more layer for protection in the sun.

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April 24, 2017

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Lilly Pulitzer

It all started with a juice stand…
When 21-year old Lilly eloped with Peter Pulitzer, they escaped the hustle and bustle of New York City for the sun and sand of Palm Beach

In the shadow of Peter's citrus groves, Lilly opened a juice stand. To disguise the juice stains on her clothing, she had a sleeveless dress made from colorfully-printed cotton.

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