Get Stylish Sun Protection with UPF 50+ Clothing & Beach Wear


UPF Clothing UPF Clothing


UPF stands for Ultraviolet Protection Factor, a measurement used to indicate the level of UV protection within sun protective fabrics. UPF 50+ is the highest rating that can be assigned to UV protection clothing - perfect for our fellow chic sun seekers. We design sun protective clothing that is pre-treated with UV-inhibiting ingredients. This way, you have one more layer for protection in the sun.

Sun Protective Clothing Meets Custom Color Lilly Prints

It's no secret that Lilly girls love the sun. That's why it's so important for us to design the best in sun protection. You won't find printed UPF fabrics quite like Lilly. We've perfected the saturation of our Lilly custom colors UPF styles. It's not easy - but it's worth it. Lilly Custom Color + UPF + Print = Your new best friend.

What Styles are Sun Safe Staples?

From throw on and go Skippers to instant chic daytime dresses like Sophie or Joyce, whenever you are in the sun, you can wear protection, in print of course. Look for a special UPF hangtag to identify the sun protectant styles.

UPF Hangtag