Goop’s CEO, Gwyneth Paltrow, meeting with our Executive Vice President of Product Design and Development, Mira Fain

the fine print
Lilly Pulitzer’s iconic prints and designs plus goop’s G. Label’s bestselling styles equals this summer’s IT collaboration. Goop’s CEO, Gwyneth Paltrow, met with our Executive Vice President of Product Design and Development, Mira Fain, to design this five-piece collection, pulling inspiration from iconic photographs of the fabulous ‘60s ladies lounging around Palm Beach. These five styles have a vintage, immortalized flair paired with goop’s modern tried-and-true silhouettes. It’s the most summer-ready and chic collaboration just about ever.

Lilly’s Executive Vice President of Product Design and Development, Mira Fain


goop x Lilly Pulitzer PALM BEACH SILK MAXI DRESS
The Palm Beach Silk Maxi Dress is perfect for your next summer soiree. With feminine details like buttoned side slits and small flutter sleeves, this gorgeous maxi dress will be a showstopper this season.

Goop x Lilly Pulitzer LILLY MAXI DRESS
Despite the breathtaking ball gown shape, this skirt (another treasure from our archives), can be worn well beyond a party. G. Label cut it from crisp stretch cotton and added pockets—we LOVE. The wide waist tie looks as chic as can be with a top tucked in. And since the print is the color negative of the original, it creates a cool enchanted-mirror effect when teamed with the Paltrow Blouse.


Goop x Lilly Pulitzer PALTROW BLOUSE
The Paltrow Blouse is a stretch cotton fabrication and can be worn with white jeans or in a fashion forward way with the goop x Lilly Pulitzer maxi skirt. This classic Lilly blouse is perfect for the summer in the newest print, Kiss Kiss.

Goop x Lilly Pulitzer GWYNETH STRETCH SHIFT DRESS
The Lilly Maxi Skirt is a summer must have for the girl who loves to stand out. This full skirt made of stretch cotton is a nod to a former Lilly style, designed in a modern and feminine way.

Goop x Lilly Pulitzer PALM BEACH TOTE

