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Lilly Pulitzer x goop Collection

June 28, 2018
Lilly Pulitzer x goop Collection

Goop’s CEO, Gwyneth Paltrow, meeting with our Executive Vice President of Product Design and Development, Mira Fain

goop x Lilly Pulitzer

the fine print

Lilly Pulitzer’s iconic prints and designs plus goop’s G. Label’s bestselling styles equals this summer’s IT collaboration. Goop’s CEO, Gwyneth Paltrow, met with our Executive Vice President of Product Design and Development, Mira Fain, to design this five-piece collection, pulling inspiration from iconic photographs of the fabulous ‘60s ladies lounging around Palm Beach. These five styles have a vintage, immortalized flair paired with goop’s modern tried-and-true silhouettes. It’s the most summer-ready and chic collaboration just about ever.

goop x Lilly Pulitzer

Lilly’s Executive Vice President of Product Design and Development, Mira Fain

goop x Lilly Pulitzer
goop x Lilly Pulitzer

goop x Lilly Pulitzer PALM BEACH SILK MAXI DRESS

The Palm Beach Silk Maxi Dress is perfect for your next summer soiree. With feminine details like buttoned side slits and small flutter sleeves, this gorgeous maxi dress will be a showstopper this season.

 

 

goop x Lilly Pulitzer
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Goop x Lilly Pulitzer LILLY MAXI DRESS

Despite the breathtaking ball gown shape, this skirt (another treasure from our archives), can be worn well beyond a party. G. Label cut it from crisp stretch cotton and added pockets—we LOVE. The wide waist tie looks as chic as can be with a top tucked in. And since the print is the color negative of the original, it creates a cool enchanted-mirror effect when teamed with the Paltrow Blouse.

goop x Lilly Pulitzer
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goop x Lilly Pulitzer

Goop x Lilly Pulitzer PALTROW BLOUSE

The Paltrow Blouse is a stretch cotton fabrication and can be worn with white jeans or in a fashion forward way with the goop x Lilly Pulitzer maxi skirt. This classic Lilly blouse is perfect for the summer in the newest print, Kiss Kiss.

goop x Lilly Pulitzer
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Goop x Lilly Pulitzer GWYNETH STRETCH SHIFT DRESS

The Lilly Maxi Skirt is a summer must have for the girl who loves to stand out. This full skirt made of stretch cotton is a nod to a former Lilly style, designed in a modern and feminine way.

goop x Lilly Pulitzer
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Goop x Lilly Pulitzer PALM BEACH TOTE

This canvas beach tote is exactly what you need for the pool or beach this season. It’s a Lilly girl must have, designed in our favorite new print from goop x Lilly Pulitzer, Kiss Kiss!
goop x Lilly Pulitzer
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goop x Lilly Pulitzer
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Lilly Pulitzer

It all started with a juice stand…
When 21-year old Lilly eloped with Peter Pulitzer, they escaped the hustle and bustle of New York City for the sun and sand of Palm Beach

In the shadow of Peter's citrus groves, Lilly opened a juice stand. To disguise the juice stains on her clothing, she had a sleeveless dress made from colorfully-printed cotton.

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