July 9, 2025

The Zest Day in Charleston

Sunshine, style, and Southern Charm – our recent Summer Soirée in Charleston was nothing short of iconic! Co-hosted with the incredible Molly Fienning, this celebration brought together an amazing crew of local entrepreneurs and tastemakers to toast not one, but two major milestones: the opening of our third Charleston store and the launch of our Summer Collection, featuring our limited-edition Lilly Reserve Collection.

Naturally, every guest arrived in the latest Lilly. Some standout styles: The Fresia Dress was a favorite in both prints, Sunbelievable and Bursting Blooms, the Mesh Cormac Sweater Set, the Albright Shift, and many more coveted looks.

Now let’s talk details. Picture this: whimsical umbrellas from Business and Pleasure casting the perfect shade, a tablescape straight out of a Southern fairytale with a Lee Jofa tablecloth and Estelle colored glassware, and a lunch spread from Lillian's Petite Market & Eatery that had everyone going back for seconds. Sips from Sipland kept the vibes flowing, all while we listened to a steel drum player.

And of course, we couldn’t let our guests leave empty-handed. Each received a Mini Cane Tote filled with sunshine-ready surprises - like a pair of Blenders sunglasses to keep the glow going.

So, where should we take our Summer Soirée next? Xx Lilly