May 4, 2025
Welcome to Palm House
Palm House, Palm Beach’s first new hotel in four years, opened on December 12, 2024. Located on Royal Palm Way, between Worth Avenue and the Royal Poinciana Plaza, this 79-room hotel brings modern luxury and classic elegance to the island. Palm House was designed to blend the island's timeless allure with new traditions, reimagining vintage Palm Beach using iconic pinks and greens to create a fresh, bright, and inviting hotel.
We shot our Summer 2025 campaign at this fresh, new hot spot, which served as the perfect backdrop for our season inspired by pinks, seashells, and pattern-play galore. The Sunset Pool Deck was ideal for showcasing our cabana chic style and poolside casual glamour.
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Meanwhile, the incredible Palm Bar in the grand lobby is a light-filled lounge with coral walls, Murano-glass chandeliers, and a pink marble bar that screams LILLY! The impactful seashell wall installation is a must-see photo spot. Local tip: Order the Mia Margarita, infused with passion fruit, spiced honey, and lime.
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For a daytime activity, pop on one of Palm House’s complimentary bicycles and ride along South Ocean. There is nothing like touring the quaint town of Palm Beach after the hustle and bustle of the season when things calm down and you can truly take in the beauty of the island.
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Palm House is a must-visit and stay. Use Code 'LILLY' to escape to Palm House and save 15% off all room bookings for stays through September 30th, 2025. Treat yourself to a stylish getaway and don't forget to pack Palm Beach's most iconic fashion from our newest summer collection. (Blackout dates may apply. Book directly at PalmHouse.com.)