Now Available: The Revival of Men's Stuff

Yes, you read that right! We introduced our first menswear collection in 15+ years. It takes its name from what Lilly originally called her men's apparel designs: Men's Stuff. Drawing inspiration from Palm Beach in the 1960s, when our first menswear styles launched, the collection is filled with heritage colors and prints, re-envisioned for the modern man.

This collection features timeless styles rooted in Lilly's resort heritage—think staples like linen shirts, plus printed bottoms, blazers, ties, and pocket squares. Shop our lookbook to see what's available now.

To celebrate this launch, the incredible Sean and Lilly Ferreira (yes, Lilly Pulitzer's granddaughter!) hosted a First Access event at our Worth Avenue store in sunny Palm Beach! Among notable guests, our brand friend Brooke Shepard from Monogram Mary attended. In addition to celebrating and shopping Men's Stuff FIRST... we celebrated our completely sold-out Spring 2025 Exclusive: Lilly x Monogram Mary Sun Hat! As a special treat, event attendees received a Men's Stuff sketch with purchase to make this launch party even more memorable.

We also threw a party to celebrate Palm Beach Illustrated's "Palm Beach Dandies: Lilly Edition" with our fabulous friends Daphne Nikolopoulos and Nick Mele, all in support of the Historical Society of Palm Beach County. Guests had the chance to meet the 2025 Dandies, be the first to shop our limited-edition Reserve Collection, and snag a Men's Stuff sketch (they were such a hit last time, we had to bring them back!). There's nothing quite like celebrating where it all started.

Check out our 65th Anniversary Fashion Show, where Men's Stuff first debuted on the runway.



P.S. We’ll be dropping new Men’s Stuff capsules every season in 2025...