The Avenue Viera

Lilly Pulitzer Avenue Viera

2261 Town Center Ave

Suite 121

Melbourne, FL 32940

Call: 321.212.7010

Text: (786) 829-1834

Email: avenueviera@lillypulitzer.com

Store hours

Sunday

11:00am - 6:00pm
Monday

10:00am - 8:00pm
Tuesday

10:00am - 8:00pm
Wednesday

10:00am - 8:00pm
Thursday

10:00am - 8:00pm
Friday

10:00am - 8:00pm
Saturday

10:00am - 8:00pm

Services:

Store services

Store pick up
Shop by appointment
Gift wrap
Reserve fitting room

Get Directions

Shop with a stylist

Chat with an in-store stylist for complimentary styling advice, outfit recommendations and more
Get styled from head to toe for an upcoming event or getaway
Leave it to your stylist to curate a new-season closet tailored to your lifestyle
Get free one-on-one personalized style and fit advice in a 1 hour meeting with one of our in-store experts by booking an appointment

Learn more

Chat with an in-store stylist

Get complimentary styling advice, outfit recommendations and more.

Book an appointment with a stylist in store

Get free one-on-one personalized style and fit advice in a 1 hour meeting with one of our in-store experts. You'll have the option to meet in person or virtually.

Store events

All Lilly events

Friday, July 10 12:00pm - 4:00pm

A Community Giving Event benefitting National Veterans Homeless Support

National Veterans Homeless mission is is Eliminate Homelessness Among Veterans in Central Florida. NVHS believes that no veteran should be left behind on the streets. That’s why they have been working tirelessly since 2008 to provide help for homeless and at-risk veterans and their families with the support they need to secure a stable and dignified life.

Store Favorites Right Now

3" Sarissa Stretch Short

$98

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Sea View Linen Button Down Shirt

$128

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The Tie Lilly Shirt

$148

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Sea View Linen Button Down Shirt

$128

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Jorgian Linen Midi Dress

$268

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Davis Maxi Dress

$298

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2026-2027 17 Month Jumbo Agenda

$36

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Emra Sweater Tank

$118

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Mini Scrunchie Set

$20

Select Size

Clancie Dress

$198

Select Size

Store Services at Lilly Pulitzer at The Avenue Viera in Melbourne, FL

Lilly Pulitzer at Lilly Pulitzer at The Avenue Viera in Melbourne, FL provides detailed product information, chic style guidance, and other shopping resources all at your fingertips so you can enjoy the colorful Lilly experience both in-person and online.

Elevated shopping from the comfort of home

Stay connected with Lilly Pulitzer at Lilly Pulitzer at The Avenue Viera in Melbourne, FL to brighten your closet with fresh new arrivals and classic best sellers. Access one-on-one SMS messaging or chat via phone or email with knowledgeable store associates. Use the LiveConnect feature online for convenient IM chatting or video calling directly with associates at Lilly Pulitzer at The Avenue Viera in Melbourne, FL. For those planning an in-person shopping date, book a styling and shopping appointment at Lilly Pulitzer at The Avenue Viera in Melbourne, FL and a stylist will be ready to help you find your next Lilly look.

Find your perfect Lilly fit

For new and returning shoppers alike, Lilly Pulitzer at The Avenue Viera in Melbourne, FL offers a customized shopping profile. Store associates can document your style preferences, go-to Lilly prints, sizes that are a perfect fit, and more. Based on your preferences, our sales associates can guide you to your Lilly favorites or suggest new selections that match your personal taste and style.

Easy access to all your Lilly favorites

Out of stock? Not to worry! At Lilly Pulitzer at The Avenue Viera in Melbourne, FL, sales associates can quickly search full inventory availability across the entire Lilly network to see what sizes and styles are in stock either online or at another location. Lilly store associates will save you precious time and find you the specific item that really caught your eye. Ready to start shopping? Find the store nearest you and complete your Lilly look today.