The Sunshine Sale begins in Lilly stores on December 26, 2025 and ends on January 7, 2026. For opening hours, please find your local store here. The online sale begins around 8:00AM ET on Monday, January 5, 2026 and ends at 11:59PM ET on Wednesday, January 7, 2026. Participating Signature Stores will be on sale Friday, December 26th 2025 – Wednesday, January 7th 2026. Please call your local Signature Store for details. All Lilly Sunshine Sale items are final sale and are not eligible for return or exchange. Check out our blog post for a fun peek at our favorite styles that will be popping up in the sale—you won’t want to miss these gems!

Occasionally, we load our website and app with hundreds of styles for you with our best marked down prices of the season. All Lilly Sunshine Sale items are final sale and are not eligible for return or exchange.

For the smoothest checkout experience, create a digital account before the sale begins and log in once you enter the sale. When registering, enter a valid US shipping address that can accept packages for up to 4 weeks after the Sale. Keep me signed in: selecting this option will keep you signed into our website or app on your device, so you won't need to sign in as often. PLEASE NOTE: You will not be able to log into your account between 12AM-8AM ET on Monday, January 5, 2026.

No, there won’t be any new styles added during the sale. What you see on January 5th is the full assortment available for the entire sale period. We wanted to give you the best of the best right from the start, no holding back!

$5 Shipping for all orders, regardless of spend: Items purchased during the sale will ship via FedEx Ground. Expedited shipping is not available for any merchandise during the Sale period. 

Signature Stores are the cornerstone of Lilly Pulitzer's wholesale distribution. All are independently owned and operated while offering a complete Lilly shopping experience. You can find one near you on our store locator page.

We have recently been alerted to a website pretending to be Lilly Pulitzer and claiming to offer large sales. We are recommending to all customers that have placed an order through this false website to contact their banking institution to take the necessary actions to protect their accounts. Please note that the only website that is associated with our company is lillypulitzer.com.