summer 2025 bucket list

Our #1 essential for an iconic summer? The easy and timelessly chic Shift Dress. Our founder designed the first Lilly Shift as a casual and comfortable look she could wear while running her Palm Beach juice stand. It took off "like ZINGO!" and we've been creating new Shifts each season ever since. We brought the retro vibes to this photoshoot as a celebration of over 65 summers of our signature style. Here are a few of our favorite ways to wear this sunny staple right now.


Shop Shift Dresses   Our Story
models wearing matching pink dresses

Pops of Print

The first Lilly Shifts featured bold prints to hide splashes of citrus juice—a look that we're still loving more than 65 summers later.

Shop Printed Shifts
models wearing matching pink dresses

Pops of Print

The first Lilly Shifts featured bold prints to hide splashes of citrus juice—a look that we're still loving more than 65 summers later.

Shop Printed Shifts
models wearing matching pink dresses

Maximalist Moments

For the season's social occasions, go long with a maxi Shift trimmed in our signature large-scale lace.

Shop Maxi Shifts
models wearing matching pink dresses

Maximalist Moments

For the season's social occasions, go long with a maxi Shift trimmed in our signature large-scale lace.

Shop Maxi Shifts
models wearing matching pink dresses

Rompers to Wear & Share

Combining a timeless dress silhouette with the ease of shorts, our Shift rompers will delight you and your matching mini.

Shop Shift Rompers
models wearing matching pink dresses

Rompers to Wear & Share

Combining a timeless dress silhouette with the ease of shorts, our Shift rompers will delight you and your matching mini.

Shop Shift Rompers

Did You Know We Have a Custom Shift Shop on Worth Avenue?

Visit us in Palm Beach, Florida to create a one-of-a-kind Lilly Shift Dress with exclusive prints & personalized details.

Plan Your Visit

Did You Know We Have a Custom Shift Shop on Worth Avenue?

Visit us in Palm Beach, Florida to create a one-of-a-kind Lilly Shift Dress with exclusive prints & personalized details.

Plan Your Visit